De La Hoya’s Golden Boy Promotions and Affliction in MMA?
March 20th, 2008, 6:54 pm · Post a Comment · posted by Carlos Arias
Oscar De La Hoya’s Golden Boy Promotions has become one of the major players in the sport of boxing in it’s four years of existance.
Golden Boy Promotions has recently forged a partnership with Affliction, a clothing company that sponsors MMA stars Fedor Emelianenko, Randy Couture, Josh Barnett and many others, to sponsor its boxing events.
That partnership could end up leading Golden Boy Promotions into the MMA business. I caught up with Golden Boy Promotions matchmaker Eric Gomez on Wednesday and here’s what he had to say about MMA:
On the relationship between Golden Boy Promotions and Affliction and whether they will be teaming up to do MMA cards:
“We’ll make an announcement shortly. But there’s some things we’re working with them. As of right now we’ve started a relationship with them and they are one of the sponsors of our shows and, obviously, we are going to give them visibility on our shows and we’re just starting the relationship. There will be more announcements in the near future.”
On his thoughts about MMA:
“It’s exciting. I mean, If you get the right kind of … it’s just like boxing in the way that if you get the right matchups people will watch. If you get the right matchups, people will watch. It comes down to styles like boxing. That’s what makes the fights good fights.”
On the possibilites in MMA:
“Obviously, there is some money being made. When you add Oscar’s name and the element of Golden Boy, so there are some opportunities there. We’re not going to leave any rocks unturned.”
On when we might here some news about Golden Boy and MMA:
“Soon. I mean, you know, look, we’re a young company. We’re hungry. We’ve had huge success in the first four years of our existance. We have a lot more time ahead of us, so we’re just going to keep working hard and see what we can do. Make a difference.”
CARLOS ARIAS/The Register
