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EliteXC debuts on CBS on May 31 in New Jersey
March 20th, 2008, 7:37 pm · Post a Comment · posted by CARLOS ARIAS
CBS and ProElite, Inc., made it official on Thursday announcing that the first of four live mixed martial arts events this year will premier on May 31 (9 p.m.-11 p.m.) at the Prudential Center in Newark, N.J., on CBS.
Internet street-fighting sensation Kimbo Slice will headline the event against an opponent to be determined and Robbie Lawler will defend his EliteXC middleweight title against Scott Smith.
CBS will begin running commercials for "CBS EliteXC Saturday Night Fights" on its network during the coverage of the NCAA men's national basketball tournament.
"We're very excited to introduce broadcast television viewers to America's fastest growing sport with this prime time event," said Kelly Stahl, Senior Executive Vice President, CBS Primetime. "EliteXC is putting together a lineup card that showcases the unique personalities, world-class athleticism, and raw power and emotion that characterizes mixed martial arts."
"I'm very happy for the highly trained fighters, who will finally get the kind of exposure they deserve, and, of course, the viewers, who will get the opportunity to learn that MMA is truly a sport that requires an abundance of skills, both mentally and physically," said Gary Shaw, EliteXC Live Events President."
CARLOS ARIAS/The Register
